Dilemma: to Be Social or not to Be Social
Sometimes I get questions about Privacy when it comes to Social Media.
“Privacy VS Celebrity” is something I already talked about in a public speech and I guess it’s an important topic to discuss. I’d like to share my opinion on that.
If you did something in your life, whether it was an online or an offline activity, you are indexed. Whether you climbed a mountain or got framed on a picture taken from someone else, or you’ve been a winner during a hiking competition when you were a kid, etcetera. Well, you are indexed.
So it’s not primarily about IT, it’s about your life. Maybe you are “lucky enough” that you have never ever been mentioned by anyone, anything in any place in your whole life. But this is very rare.
The truth is that each and everyone of us are online already. Try “Google yourself on Bing” (or viceversa ) and you’ll see the results. (who didn’t?? ).
So now the question is: as my name is online, why not to be fully online? Why not positively change the perception the others have on me? Why not starting to create your Personal Brand through your actions, your content, and your experience on a specific topic?
Privacy is a luxury nowadays. There’s a popular quote from Andy Warhol, dated 1968, that says “In the future, everyone will be world-famous for 15 minutes”. This can be easily adapted to the social media environment in which we live. Everyone is on Facebook, everyone is in search for acceptance, most of the People will get their own celebrity status, even for a few minutes.
Privacy is a luxury but we can use some tips in order to limit it.
On Facebook, for example, there are people that never post pictures of their family members (children, spouses, their homes, etc.). They engage, talk, share, but never on their personal lives.
- You need to pay attention to your privacy settings on Facebook: if you want to limit your profile and wall visibility, you may want to set it to be seen only be your friends (or friends of friends).
- If you share pictures through your Smartphone, be sure they don’t contain GPS metadata (location) on them. I’m sure now in every Smartphone you can enable/disable this feature, at least Windows Phone does it.
- Also, remember that, if you set your profile to be seen only by Friends only recently, remember that, especially if you signed up years ago, to do a bulk selection of all the past posts to increase your privacy.
“We don’t have a choice on whether we do Social Media, the question is how well we do it”
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EMEA Regional Manager @Microsoft
Social. Connected. Digital Enthusiast. Online & Offline Community Influencer & Follower. Avid audio book reader, rookie Photographer, History fan. Addicted to #WindowsPhone... #Branding is my Passion
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