Basic SEO Tips For Your Business Website

More and more businesses are beginning to get a good understanding of SEO and the benefits they can get. There have been Google algorithm updates that have shown how an optimized mobile website can be great in supplementing your online activities.

Although there are changes that take place from time to time, there are some concepts you can implement every time because they are universal.

It is a good idea to know the basic SEO ideas even if you are going to hire an expert SEO agency to do the work for you. Below are some basic SEO tips your business site can use.

Understand your audience

This can sound like a simple thing, but this is an area you have the least amount of control over. This is very important if you want to increase traffic to your website.

Google no longer cares about the number of keywords you have in your content, they care more about their users getting satisfied with the results they are getting.

When you have a good understanding of your audience, you will be able to know what they are looking for basing it on their current market trends. When they visit your website, they will find what they are looking for, and this is going to help with rankings.

Looking at your competition

It is always a good idea to compare yourself to competition, and this is something Sam Walton of Walmart did. You should look at the things they are implementing and how you can do the same but even better. If you are not yet ranking at the top of the search engine results, then there is room to improve. Taking notes from a competitor will prove to be a very effective method for enhancing your SEO. You will need to invest some effort into the process so you can know what works for you and what doesn’t.

Creating a business blog

You should be sharing quality content online because it will help you with your ranking efforts, which results in more people reaching you.

Integrating a blog into a website has become cheap and simple. Adding a blog to your website will add traffic because people looking for your content will click on the link on the results page.

A blog gives you the chance of showing your prospective customers that you know your stuff, and you are the best option. You should have a call-to-action in every blog post because it could lead to more sales for your business.

Don’t go crazy on keywords

Keywords are one of the most important things when it comes to search engine optimization. If you have the wrong keywords, you might see an increase in traffic but it will not convert to sales. You need to choose keywords that are related to your business because you want to attract visitors who are already interested in what you are offering.

If you choose irrelevant keywords to increase traffic to your website, then you will be penalized by search engines and you drop in rankings. Search engines want to provide the best quality of results for their users. Keyword stuffing will end up achieving the opposite of what you want, avoid it.

Page loading speed

The speed at which your page loads will have an effect on your rankings. Search engines like Google like websites that load quickly. There are many marketers who have noticed even a delay of less than one second can have a big impact.

Many visitors will be expecting the page to load in about two seconds, and they will not be patient if it takes more than three seconds. For small businesses, every visitor counts.

One of the ranking factors used by Google is the page loading speed.

Linking

This will be one of the most expensive aspects of SEO. You need to have authoritative sites linking to your website because it will help in improving your rankings. Search engines will see you as a quality website. It is far much better to have fewer quality links than hundreds of poor quality links. You might have to pay more for quality links, but the results will be worth it in the end.

Using the above tips will help you see results from your SEO efforts.

Difference Between Local And Organic SEO

SEO (search engine optimization) is one of those unique topics businesses continue to analyze on a daily basis.

There are so many moving parts whether it’s algorithm changes, new regulations, or even which keywords are popular in your niche. All of these variables have a role to play in how well the website ranks on major search engines such as Google and Bing.

With this in mind, you will want to think about two of the more important forms of search engine optimization. It’s best to know the difference between local and organic SEO.

Ranking for Major Keywords

Organic SEO is built around the premise of ranking for major keywords. These keywords are niche-related and don’t have a location attached to them.

A good example of this would be something as simple as “top hairdresser” because you will want to rank for the keyword immediately.

However, local SEO works in a different way to this approach and aims to only target local leads. This means you would go for something along the lines of “top hairdresser in NYC” while building a new marketing campaign.

Geographical Keywords

Local SEO is all about geography and how it plays into the ranking process.

For example, let’s imagine you are a barber shop in the heart of New York City. You will want customers from the area since a person living in Boston won’t be riding over for a quick buzz cut! This is why it is best to go after customers willing to visit your website and your shop with an eye towards spending money.

Geographical keywords are what make local SEO different. With organic SEO, you will aim for keywords such as the “best barber shop” and nothing more. While local SEO requires you to aim for keywords such as “best barber shop in NYC” or “best barber shop near me.”

Improved Targeting

Targeting is one of the main requirements for people looking to bring in new leads to their business. As you put together an SEO campaign, you will have two routes available to you. Organic SEO is going to be about targeting everyone in the audience at once. While local SEO is going to push towards ranking for a much smaller group closer to the business address.

Each path is unique but it’s best to account for both of them as soon as it is time to optimize your website and business. Otherwise, you can lose out on potential leads down the road!

Type of Backlinks

The backlinks can shape how successful each type of SEO is.

Organic SEO is reliant on authoritative backlinks, which are sourced from some of the highest ranking websites in the world. For example, backlinks from CNN are going to do a lot more than backlinks from a local mommy blog. In the same line of thought, local SEO has a more rigid approach to backlink building.

The goal is to target local websites, directories, and forums instead of international alternatives. If the website is local and posts a backlink to your website, this gives you far more juice in comparison to anything else.

Online Footprint

With organic SEO, the aim is to have a well-rounded online footprint (i.e. backlinks, citations, targeted keywords). This can be more than enough to build a full-fledged SEO campaign for years of continued success.

However, local SEO works differently and it’s more about picking the right ways to build an online presence.

For example, a local directory holds far more weight than an international counterpart. This is where being selective comes in handy as you work hard on building something truly meaningful using local SEO techniques.

Final Thoughts

In the end, both strategies have merit and work well as long as you are committed to the ranking process. It’s not going to happen overnight and it’s best to use a little bit of both in your overall marketing strategy.

For example, you can’t ignore niche-friendly keywords in a bid to only target local keywords.

However, it is also important to make sure local keywords do remain in your mind throughout the marketing campaign. Otherwise, you may lose out to local competitors when people begin to search for your business.

This is why a well-designed and well-rounded approach to SEO goes a long way!