On Page SEO Tips

On-page SEO is very important in the SEO world as it makes search engines such as Google, Bing, and Yahoo understand a site better. As such, it is good to ensure that it is done properly to help a site rank higher in search engine results.

On-page SEO entails optimizing a site’s pages internal elements with the aim of making them search engine friendly.

If you would like to use SEO, it is important that you know about On-page SEO.

In this article, we are going to look at some tips that can help you know some tips that can help you become good in on-page SEO. So, without further ado, here are tips to help you succeed with your on-page SEO:

Select the Right Keywords

To select the right set of keywords, you need to do extensive keyword research after choosing your niche.

The good thing about keyword research is that it will help you identify potential keyword opportunities that can help drive massive traffic to your site.

Find out how competitive the keywords you are considering are. Ensure that the keywords you choose can attract your target audience to your site.

Look for Good Domain Names

When it comes to On-page SEO a domain name matters and it matters a lot.

The domain name you choose should tell others what your site is about using few words.

A good domain name will fit your business, uses your niche keywords, and is memorable.

Optimize Your Metadata

Use content and Metadata to optimize your site and make it search engine friendly. The most important Metadata to focus on include Meta Descriptions and Title Tags.

Title tags can be defined as text advertisements for a certain website page that people see even while a page is still loading.

Making title tags unique and descriptive will attract people to your website and help you increase traffic to your website. It is a good idea to make sure that your Title Tags are between 4 and 8 words or between 60 and 70 characters each.

Meta Description can be defined as a snippet or summary of the content in your site that usually shows up during search engine results.

It is good to focus on what you put in the Meta Description as it can entice people to open your page and see what it offers. So, avoid using generic Meta Descriptions as it can have a negative impact on your website.

Create Attractive, Informative, Unique Content

On-page SEO often needs attractive, unique and high-quality content. Such content is what search engine web crawlers usually look for and is what your visitors are interested in.

In fact, the content you create for your website will determine the relevancy of your website and can have a huge impact on your search engine results.

Your content should offer visitors a good experience that makes them stay for a long period of time on your site. You are competing with many other websites offering what you offer and as they many people say “content is king”.

If your content is well written, it can make people use your site as a reference and they will consider you an expert in your field. This is the case especially when you are consistent when it comes to writing quality content.

Make Sure That Your Page Can Be Targeted for Other Media Elements

You should not only make your page targeted for text. You should also ensure that it can be targeted for other media elements that show up for different kinds of search engine results.

Some of these media elements include images, video and other elements that can make easily visible by search engine web crawlers.

For image files, use descriptive names preferably those that are related to your main keyword and a description telling your readers what the image is. File names are very important and can help your images rank highly on search engine results.

Alt Text or Alt Tags are also very important and need to be filled up with a short description of the image. Search Engine web crawlers use these tags to identify an image. And since these crawlers often identify text and cannot identify an image, using the Alt Text can help optimize your images for search engine results.

It is important to apply the tips above to be successful in On-page SEO.

These tips will help you rank better in search engine results. Even though it can take some time for you to start seeing results, the results are definitely worth waiting for.

What is Search Engine Optimization and How Can it Help Your Business?

What is search engine optimization and what can it do for your business online? In this read, we are going to unravel the purpose of SEO and how to utilize it properly.

Well, search engine optimization or SEO is a term that describes the processes that affect the visibility of your website online or rather the position it shows up on the search engines.

Here’s an example:

If you own a site that’s all about growing climbing roses, then you want the website to be set up in a manner that it appears on the first page of Google’s search results if a person types “how to grow climbing roses”. Of course, it would be much better if it was in the very first position on the first page.

So, why is this important?

Well, it’s all about the traffic or simply put, visitors to your website. The more traffic you get, the higher the chances of making sales.

In order to drive the point home, research has it that the second results page on Google gets less than 15% of total clicks and the top 3 spots on page one get about 60% of clicks. That simply means that the website on the first position will enjoy over 30% of the total clicks.

How do you achieve high-rankings?

The ever-changing Google’s algorithm or formula for determining the relevance of a site’s page has been the subject of great debate.

While the company does reveal a substantial amount of information regarding it, the precise manner in which it’s applied is still somewhat mysterious.

However, all you need to know is that Google and other search engines are focused on providing their visitors the highest quality and most relevant search results.

Relevance

We’ve already hinted this and it’s the most important aspect when it comes to SEO.

In a nutshell, search engines want their users to have an ideal experience and that simply means that they should be able to find exactly what they are looking for.

Using the example we used above if a person searches “how to grow climbing roses” on Google, instead of a page that is all about gardening, in general, appearing high on the search engine, the top page should be one that’s specifically focused on growing climbing roses.

Go about it ethically

It is highly advisable that you work with the search engines and avoid deceiving them in any way in order to get high rankings. These companies have very smart individuals working for them and trying to outwit them is a policy that’s highly discouraged.

Tips to Make Your Website Search Engine Friendly

We’re not going to be able to give you an entire course on SEO in this post, but we can give some of the most important things that you’ll want to take into consideration.

On-Site Search Engine Optimization

Your website must have relevant and original content.

You need a lot of copy that is highly focused on the topic you’re wanting to rank for on every page of your website. The keyword is the subject of that page.

Using our example again, the page should have the URL site name/growing-climbing-roses, the page title which should be “growing climbing roses” and that term should represent around 2% of the content on that page.

Off-Site Search Engine Optimization

One of the biggest ranking factors in SEO is having links coming from other websites also known as backlinks. The higher those websites are ranked, the better.

You can get backlinks by posting comments and guest posts on websites that are highly authoritative. Getting such links is not easy and that’s why it is important to nurture relationships in your niche and focus on producing high-quality content.

This is just a small fraction of the things that you can do to improve your rankings on the search engines.

Using SEO techniques to drive traffic through search engine rankings has the benefit of being a free method, but of course, you will need to put a high value on your time.

However, there’s always the option of employing a professional SEO company to do the tough work for you. There is a huge array of both free and paid methods to drive traffic, but in this read, we are confident that we have answered the question, what is search engine optimization?

Lead Generation in 2018

After a brief delay our website is back up!

Things are different in 2018. The old strategies will no longer work!

If you’re going to create a successful business online, you’re going to need to learn how to create leads from your website visitors.

Gone are the days of websites that have no design or strategy. A beautiful looking website is no longer going to cut it.

You need to know why visitors are coming to your website and why they will or won’t interact with you.

You need to get contact info so you can follow up with them and create a relationship.

Many people aren’t going to call you or email you. They want something of value right away!

We’re planning some great blog posts to outline all of this.

For now, check out this great new video by Jill Biggs!