If you want your business to keep up with the competition, then you need to do at least some SEO. If you want to pull ahead of the pack, then you need to do a lot. Hiring SEO professionals can be expensive, but fortunately, there are quite a few SEO tactics and tips that can practically be DIY projects for all kinds of businesses. Keep reading to learn what some of these are so that your business can benefit and get more visibility in the right search engine results pages.
Use Good Anchor Text
When you create anchor text pointing to your website or even on it, don’t use generic terms like ‘Click Here’. Customize your links with relevant keywords to get an additional SEO benefit. Crawling spiders are going to take notice when applicable keywords are used in the anchor text.
Don’t Forget Keyword Header Tags
Make sure that you use header tags. Sometimes, headers wind up being too big, but you can employ CSS for size adjustments. Headers are something that search engines use as a part of their ranking process. When you have useful tidbits of information, be sure you mark them appropriately using H1 and H2 tags.
Keep Your Pages Focused
Whenever possible, emphasize only a single product or subject per page. Avoid the temptation of overloading each website page by promoting everything you have to offer. This just overwhelms and confuses prospects who are likely to be turned off and not come back. When every page has its own focus, you’ll see a lot more success.
Keyword In The URL
If you can, implement a keyword right into your website’s URL. If you have numbers, symbols, or other characters in the URL, your page is likely to rank lower, since people won’t include those in any web searches that they do. Get more traffic by including keywords that relate specifically to your site.
Setup Site Maps
A good site map can give search engines assistance in indexing your pages. Navigation bars make it easier for human users to get around your site. No website is too small for a site map and its benefits.
Optimize Your Social Media Presence
Utilize social media profiles to help rank your page. Start with Facebook, Twitter, and Yelp, but look past them too. Find out from your customers what social media platforms they use and be sure that you are present on them.
Blogging is something that boosts your presence in the search engine results. This can generate more website traffic because it means fresh content that search engines love to see.
Keyword Research Can Make A Big Difference
Look into keyword research before you start writing content. When you know what keywords can help your site, you can build titles and content around them. Keyword research lets you determine what people are searching for so you can match demand with content, products, and services that deliver what people are looking for.
Register With Each Search Engine’s Webmaster Tools
Make sure that your website is registered with any search engines that people are using. A lot of business owners think this happens automatically. It’s still a good idea to make sure that your website is indexed in the first place. Check back at regular intervals to make sure you are still listed.
Podcasts Can Help You Leverage
Create a podcast. The demand for content isn’t just text. People love podcasts, whether they’re video or audio. All you need is a camera or a digital voice recorder. Write out a general description of the podcast, with the right keywords, and people can find it easily.
Invite Guest Content
Don’t hog your blog or podcast all to yourself or your company. Boost your profile by having guest writers or people to interview. Many other websites have people willing to do this for the exposure, and you can usually do the same for their sites, which means great backlinks.
Seeing your site on the very first page of results for Google, Yahoo, or Bing should make your day. Beyond that though, it can really make life great for your business. This isn’t always the easiest thing to pull off in a competitive market, but with these easy tips, you can pull it off with enough time and effort.