What is Search Engine Optimization and How Can it Help Your Business?

What is search engine optimization and what can it do for your business online? In this read, we are going to unravel the purpose of SEO and how to utilize it properly.

Well, search engine optimization or SEO is a term that describes the processes that affect the visibility of your website online or rather the position it shows up on the search engines.

Here’s an example:

If you own a site that’s all about growing climbing roses, then you want the website to be set up in a manner that it appears on the first page of Google’s search results if a person types “how to grow climbing roses”. Of course, it would be much better if it was in the very first position on the first page.

So, why is this important?

Well, it’s all about the traffic or simply put, visitors to your website. The more traffic you get, the higher the chances of making sales.

In order to drive the point home, research has it that the second results page on Google gets less than 15% of total clicks and the top 3 spots on page one get about 60% of clicks. That simply means that the website on the first position will enjoy over 30% of the total clicks.

How do you achieve high-rankings?

The ever-changing Google’s algorithm or formula for determining the relevance of a site’s page has been the subject of great debate.

While the company does reveal a substantial amount of information regarding it, the precise manner in which it’s applied is still somewhat mysterious.

However, all you need to know is that Google and other search engines are focused on providing their visitors the highest quality and most relevant search results.


We’ve already hinted this and it’s the most important aspect when it comes to SEO.

In a nutshell, search engines want their users to have an ideal experience and that simply means that they should be able to find exactly what they are looking for.

Using the example we used above if a person searches “how to grow climbing roses” on Google, instead of a page that is all about gardening, in general, appearing high on the search engine, the top page should be one that’s specifically focused on growing climbing roses.

Go about it ethically

It is highly advisable that you work with the search engines and avoid deceiving them in any way in order to get high rankings. These companies have very smart individuals working for them and trying to outwit them is a policy that’s highly discouraged.

Tips to Make Your Website Search Engine Friendly

We’re not going to be able to give you an entire course on SEO in this post, but we can give some of the most important things that you’ll want to take into consideration.

On-Site Search Engine Optimization

Your website must have relevant and original content.

You need a lot of copy that is highly focused on the topic you’re wanting to rank for on every page of your website. The keyword is the subject of that page.

Using our example again, the page should have the URL site name/growing-climbing-roses, the page title which should be “growing climbing roses” and that term should represent around 2% of the content on that page.

Off-Site Search Engine Optimization

One of the biggest ranking factors in SEO is having links coming from other websites also known as backlinks. The higher those websites are ranked, the better.

You can get backlinks by posting comments and guest posts on websites that are highly authoritative. Getting such links is not easy and that’s why it is important to nurture relationships in your niche and focus on producing high-quality content.

This is just a small fraction of the things that you can do to improve your rankings on the search engines.

Using SEO techniques to drive traffic through search engine rankings has the benefit of being a free method, but of course, you will need to put a high value on your time.

However, there’s always the option of employing a professional SEO company to do the tough work for you. There is a huge array of both free and paid methods to drive traffic, but in this read, we are confident that we have answered the question, what is search engine optimization?

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