Ranking on Google and/or Bing is a matter of great importance to millions of website owners.
The targeted leads, brand awareness, and improved conversion rates make it a necessary marketing strategy. Anyone not focusing on the implementation of SEO is a step behind in this day and age!
While considering the value of SEO, many people come across whitehat and blackhat methods. Here’s a breakdown of what it means to dabble in whitehat SEO vs. blackhat SEO.
What is Whitehat SEO?
Whitehat SEO refers to the legitimate use of backlinks, keywords, and other optimization strategies to help rank your website for major keywords on search engines such as Google or Bing.
1) Valid Backlinks
This technique encompasses the use of well-acclaimed backlink strategies. For example, you will look for credible websites in the niche and ask for guest posts to help add value to their site.
By doing this, they allow you to add a short byline linking straight to your website. With a simple exchange of value such as this, you are able to build proper backlinks without tricking anyone.
2) Proper Content
The content on your website is going to be valuable, easy to read, and designed to improve the reader’s experience. If they are looking to learn about acne and you are running an acne treatment blog, they should get an opportunity to learn more about new treatments.
The goal with whitehat SEO isn’t to stuff keywords and only aim to rank the page. Instead, it is to add value to the reader’s experience on your website while targeting 1-2 keywords per article.
3) Well-Rounded Optimization
This method is all about building a well-rounded SEO strategy which includes the use of social media, backlinks, major keywords, and a variety of other related solutions.
The idea is to impress Google and/or Bing with the credibility of your website and how optimized it is.
What is Blackhat SEO?
Blackhat SEO refers to the nefarious use of backlinks, keywords, and other optimization strategies to help rank your website for major keywords on search engines such as Google or Bing.
1) Spammy Links
This form of SEO is all about getting as many links out there as possible. It doesn’t matter where those links are coming from as long as the numbers add up and Google/Bing don’t ignore them.
If the links get past Google’s bots, you are good to go.
This can lead to tremendously dodgy techniques for link building, which can cause the website to hang from the balance until the search engines catch up.
2) Rushed and/or Unreadable Content with Keyword Stuffing
Ranking for a keyword is a part of SEO. However, blackhat methods look to take this to the next level. The sole purpose of putting up an article using this method is to trick Google/Bing into believing you are running a legitimate website. This means most of the articles are nothing more than a random mish-mash of words.
These articles don’t add value to the reader’s experience nor do they make sense! In fact, all they do is act as a way to stuff keywords the website owner wants to rank for.
In some cases, this works for a bit before the search engine penalizes the page.
3) Greedy Optimization
To put it plainly, blackhat SEO comes down to greed and wanting to move things along as fast as possible. This means putting together a boatload of links, articles, and keywords in the hopes of something clicking. This is often short-lived but most website owners using these methods want to try their luck for as long as they can. It’s rarely about longevity in their eyes because they move onto the next domain once the site is penalized.
It is all about greed with blackhat strategies.
In general, whitehat SEO and blackhat SEO both have long-term followers. Some people swear by the idea of tricking Google and Bing by misusing various tools to help produce illegitimate results. For most sites, this doesn’t last long and new algorithm changes obliterate all of their progress.
Whitehat SEO has always been the way to go because it’s approved by all major search engines and doesn’t have you looking over your shoulder all the time!